Report: Digital marketing will be the next major use case for Web3

Author: MARTIN YOUNG, COINTELEGRAPH; Compiler: Songxue, Jinse Finance

The Web3 Ecosystem Could Be the Next Golden Opportunity for Digital Marketers Nearly 200 companies are already thinking deeply about how to leverage the Web3 technology stack.

On July 25th, Web3 marketing analysis company Safary released a comprehensive report titled "Web3 Growth Prospects to 2023".

The report states that the 2010s were the "Golden Age of Digital Marketing," with the number of marketing firms increasing from 150 in 2011 to 11,000 in 2023 as Web2 advances. However,** Over the past three years, the digital marketing landscape has shifted to a more privacy-centric environment. Hence, marketers may also need to change tactics and embrace the Web3 technology stack. **

According to their findings,** nearly 200 companies are already "thinking deeply" about the new digital media landscape, 71 of which have raised $600 million in funding. **

Market map shows 180+ teams building Web3 growth tools and experiences: Source: Safary

**Messaging, inquiries and loyalty platforms are reportedly the most well-funded category, each attracting more than $100 million in funding. **

Quest platforms like Yield Guide Games create engagement marketplaces that guide users through incentivized offers. This is conducive to establishing a more direct brand-user relationship than advertising.

Additionally, the loyalty company helps brands increase customer value and retention through rewards programs backed by NFTs and tokens.

There are also analytics tools for marketers like Nansen and Dune that aggregate on-chain, platform and social data to spot growth in the Web3 community.

Discovery platforms such as DappRadar "have the potential to become the largest owners of advertising real estate in Web3," provided they invest in long-term strategies such as SEO. The survey also cites CoinMarketCap as an example of one of the "most trafficked sites on the Internet."

There are also 18 Web3 growth agencies advising and deploying growth strategies on behalf of blockchain projects.

Marketing industry analyst Chiefmartec recorded a total of 11,038 marketing solutions and services this year, an 11 percent increase from 9,932 in 2022.

As Web3 develops and grows, marketers need to keep up, and it appears hundreds of startups are already jumping on the bandwagon.