Recently, Kanye West's newly launched crypto token YZY has attracted widespread follow. Interestingly, its first buyer was actually an investor who had made $100 million profit from Trump Token. This phenomenon raises the question: what role does celebrity effect play in the field of crypto assets? Is there a gap between hype and actual value?

As more and more celebrities enter the crypto assets market, investors need to carefully assess the long-term sustainability of these projects. While celebrity endorsements may bring short-term hype, true value should be built on technological innovation, practical applications, and market demand.

For ordinary investors, it is important to look beyond the surface noise and gain a deep understanding of the core concepts and development potential of each crypto project. In this rapidly changing market, rational thinking and independent judgment are more important than following in the footsteps of celebrities.