Analysis of the Integration of Web3 Social and Gaming

1. The Essence of Decentralized Social Networking

Decentralized social is a new type of social system based on decentralized identity (DID). In this system, users have their own asset sovereignty, an open credit system, controllable data privacy, and rich identity profiles. Users can freely choose where to express their opinions and what permissions to open, and these choices cannot be tampered with or influenced by anyone.

However, decentralized social currently faces two major bottlenecks: traffic and scenarios.

1. Traffic Bottleneck: The user habits and stickiness accumulated by centralized social platforms lead to high migration costs; the user base of Web3 is small, making it difficult to form network effects.

2. Scene Bottleneck: Most social scenarios have been satisfied by traditional applications, and users lack the motivation to migrate actively.

Games, as an important social scene, are expected to be the key to breaking through these bottlenecks.

2. The Combination of Games and Social Interaction

Games naturally adapt to social scenarios, breaking the limitations of time and space to establish connections. In the Web2 era, games have become an important channel for traffic acquisition on social platforms. In the Web3 world, games may also become a driving force for social growth.

The main directions for the integration of games and social interaction currently include:

1. Gamer Profile based on user identity and behavior
2. Social supplementary components of the game, such as cross-platform social tools
3. NFT access games based on NFT assets
4. Lightweight social mini-games based on social relationships
5. Virtual relationships centered around AI

3. Analysis of Typical Projects

1. Gamer Profile Category

Representative projects: Carv, DeQuest, Arche, etc.

Features:

• Aggregate player on-chain/off-chain game data to form GameID
• Provide player analysis and filtering functions for B-end.
• Provide achievement system, task system, etc. for C-end.

2. Cross-platform social type

Representative projects: XMTP, Web3MQ, Swapchat, etc.

Features:

• Provide cross-platform instant messaging capabilities
• Support wallet address/ENS as social ID
• Can be embedded in various Web3 application scenarios

3. NFT Access Type Games

Representative projects: Arcade, Worldwide Webb, Big Brawl, etc.

Features:

• Allow users to use NFTs as game characters/items
• Quickly acquire users by leveraging the existing community of NFT projects.
• Provide practical application scenarios for NFTs

4. Social Mini-Games

Representative projects: Mask plugin built-in games, Shil.me, etc.

Features:

• Based on existing social network relationships
• The game format is lightweight and highly entertaining.
• Easy to spread and achieve viral growth

5. AI Virtual Relationship Category

Representative projects: rct AI, Mirror World, GiroGiro, etc.

Features:

• Combine AI technology to create intelligent NPCs.
• Create interactive virtual life forms
• Exploring new forms of human-machine relationships

4. Conclusion

The integration of Web3 social and gaming is giving rise to various innovative models. From GameID to AI virtual relationships, they all demonstrate the potential to break through the current traffic bottleneck in the Web3 environment. In the future, there is hope for the emergence of truly phenomenal applications that will drive the Web3 ecosystem forward.